Why Freediving? Freediving, unlike any other sport, ignites a primal fear that if not controlled and harnessed can lead to poor outcomes. These self-defeating thoughts can be seen in many areas of our life and are unfortunately part of the human condition. Small incidental pressures pile up and then manifest in the form of stress, which, in turn, can result in sickness, mental illness, and poor outcomes in life.

A Story of Transformation Over the past five years, The Pressure Project Founder Adam Sellars has been on what could be described as a spiritual journey that has culminated in the colliding of two worlds that have shaped the person he is today.

As an athlete, Adam has always grappled with the pressure that is part and parcel of the sporting experience. But his personal life was not all sunshines and rainbows either. Just like you, he had to constantly struggle with the pressures of everyday life, which at one point even threatened to cripple and derail his life.

The misunderstood sport of Freediving has opened his eyes to a new way of living and coping with the pressures and stresses of sporting, work, and everyday life, which he now wishes to share with teams, organisations, and individuals alike.

Adam is a worldwide PADI Ambassadiver. Adam has attained the highest level of Freediving instruction being a PADI Instructor Trainer.

Adam has competed for Australia in both the AIDA Freediving World championships and Vertical blue Freediving championships.

Adam is also a qualified Meditation teacher and Yoga Instructor. Both being integral parts of the Freediving experience.

Today, Adam uses the principles of meditation, the power of breath and breath hold, and the ability to embrace and withstand the powerful messages from the brain which limit us to empower himself and others in his new path of helping people unlock their potential by breaking free of the shackles of pressure.

No More Limits To date, Adam has worked with countless multi-million dollar businesses within the corporate world across Australia on subjects ranging from trust-based sales to stress relief. His most notable clients include Kawasaki Australia, Insurance Australia Group, and a host of professional sports teams, such as the members of the Australian and New Zealand Olympic and Paralympic swimming teams in addition to various rugby teams.

Adam also excels in many sports at a high level and has recently been selected to represent Australia in the Caribbean world cup of freediving after just two years of competing.